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Adventures in Advertising: G-Star

Saucy Glossie

Adventures in Advertising: G-Star

Lindsey Calla

G-Star has chosen Elettra Wiedemann as the face of their Fall '09 line.  You know the Dutch denim for its raw, luxurious denim and Elettra's hardcore luxury image suits the brand perfectly.   And of course you know Elettra not only for her extensive modeling campaign portfolio (including beauty giant Lancome), but also for being Isabella Rossellini's daughter.  Elettra could possibly be the best spokesmodel for any brand.  Not only does she have striking features, but she also is extremely intelligent.  She has been studying at the London School of Economics for Biomedicine and has a degree in International Affairs.  Nicely chosen, G-Star.  Maybe she will be at their show this September?  Here's hoping!