Brands are increasingly becoming more aware of the power that the Internet holds in creating better brand awareness and in turn, an overall broader reach and better sales. Matthew Williamson is the latest designer to expand on the all important e-commerce and to that I say: Welcome, Matthew.
Following a very successful launch of its UK e-commerce site in April '09, the line now has its sights set on our little home across the pond. Following in the footsteps of other successful UK-US online launches such as Topshop and All Saints, MW hopes extend its reach beyond its flagship New York store. Smart move considering YSL just shut down their Madison Avenue store prompting what some call, "The end of Madison Avenue".
Matthew says, "I am pleased to bring my mainline Ready-To-Wear collections to a wider audience within the US through this dedicated online store"
We couldn't agree more.
Further emphasizing the power of online presence, Pod1, the digital creative agency behind the site, says:
"As important as it is for all retail brands to give their consumers variety and opportunity to interact with their brand, for designers especially, it is vital to establish their brand image online. For a celebrated designer of Matthew Williamson's caliber, it is vital that his client-base can access all of this in one area, and for this digital campaign to bring the designer to a wider audience."
So does this mean we will see more than just an e-commerce site coming up? Perhaps a Twitter campaign, or maybe he will pull a Frida and launch an interactive eyewear blitzkrieg? I'm excited to see what he has up his sleeve. He is already such an extremely visionary person that the endless possibilities that exist online will no doubt only heighten his creativity even more.