For the 2nd year in a row, O'Neill and Teen Vogue are teaming up to showcase "Generation Next" in design and fashion. Set in Laguna Beach tonight, the competition brings local high school students together to present their dress and handbag designs based on O'Neill's Spring '10 collection.
Musician Thomas Fiss and Dance group Fanny Pak (from America's Best Dance Crew) will be performing. The prize for the winners is pretty impressive and enough to make tons of Teen Vogue readers dying to be one of the 4 SoCal designers showcased at the event. The winner receives a coveted design internship with O'Neill, a $2,000 educational scholarship, Teen Vogue coverage, and a wardrobe from O'Neill. Keeping current with the tech savvy younger generation, the winner will be picked by text message!
I love that the students are getting exposure in a charitable, business environment rather than feeling like they have to go on a reality show to get exposure. Just sayin..
Stay tuned for coverage from tonight's show.