Glamour, Wired, and Sports Illustrated are just a few magazines that have announced that they will be creating digital issues for the iPad. This obviously gets wheels spinning that a really cool digital version is possible. The iPad is in color and has great graphics, much like a magazine, and it allows for more creative and engaging advertisements ($$$).
Filtering by Tag: Social Media and Fashion
The Dolce & Gabbana show was an emotional tour through the duo's Sicilian heritage and their impeccable tailoring, but what was most fascinating (to me) about the show was that it felt very old school meets new school. Technology and tailoring seemed woven together beautifully like the hems on their signature bustier dresses.
Brands are increasingly becoming more aware of the power that the Internet holds in creating better brand awareness and in turn, an overall broader reach and better sales. Matthew Williamson is the latest designer to expand on the all important e-commerce and to that I say: Welcome, Matthew.
"As important as it is for all retail brands to give their consumers variety and opportunity to interact with their brand, for designers especially, it is vital to establish their brand image online. For a celebrated designer of Matthew Williamson's caliber, it is vital that his client-base can access all of this in one area, and for this digital campaign to bring the designer to a wider audience."